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Sivakasi is an active town and a municipality in Virudhunagar District in the Indian state of Tamil Nadu. It is the capital of India’s firecracker industry with about 8,000 factories, big and small, producing 90 percent of the total fireworks output. Looking at the activeness of the people, Pandit Jawaharlal Nehru, the first Prime Minister of India nicknamed Sivakasi as "Kutti Japan" which means "Little Japan".

There are almost 400 manufacturers based in the city. Beside fireworks factories, there are many printing presses with in-house studios and artists, which produce a variety of colourful posters and calendar art.